More smoke up your ass from Jersey

6 January 2006 :: By Mark Bodenrader

joviYeah, I live in New Jersey now, technically, but I don’t really consider myself a Jerseyan, as I don’t use hair spray or still wear acid-wash jeans. And who would want to align themselves with a state that paid a marketing company $250,000 to come up with a slogan that ironically didn’t win anybody over: “New Jersey: We’ll Win You Over.”

The futile public relations effort didn’t stop there. The state followed up by asking its residents to submit their slogans to invigorate New Jersey tourism. The list has since been whittled down to five finalists.

“New Jersey: Expect the Unexpected.”

“New Jersey: Love at First Sight.”

“New Jersey: Come See for Yourself.”

“New Jersey: The Real Deal.”

“New Jersey: The Best Kept Secret.”

Just missed the cut:

“New Jersey: Bada-bing.”

You’ve got the opportunity to rock the vote here. The winner is set to be selected January 8.

But Jersey isn’t just wasting good time and money by coming up with a slogan. A lot of good time, and potentially money, is being wasted on Bon Jovi. The Garden State is trying get the ability to use a song by the Jersey natives in its tourism campaign, according to the New York Daily News.

Jon Bon Jovi and Richie Sambora have said the state is welcome to use their latest hit, “Who Says You Can’t Go Home,” in a new commercial — gratis. But the song’s publisher wants $175,000 for the rights, according to budget documents.

“That’s not a lot of money,” a source close to the band tells us. “Coke pays millions to use a song in a commercial. People should get paid for what they write. Jon and Richie are good Jersey boys. They’ve done so much charitable work for the state.” Gannett’s Home News Tribune reports that the commercial could run $250,000 — roughly what the state spent for a slogan that was later rejected.

It’ll never happen, but I’d love to see Jersey take the self-deprecating approach here with a slogan like “New Jersey: We’ve Got Bon Jovi,” while the band’s song plays in the ad. But it would have to be “Bad Medicine” instead.

15 comments so far...

  1. mark, for someone who loves it in nj and can’t thank the “gods of job relocation” enough, you really take an underhanded swing at it. piss us high hair-wearin’, acid wash jean-donning lot off enough and we’ll banish you from whence you came … back to the sticks of palookaville, pa or ny, or wherever the hell it is people like yourself are bred. either that or you’ll find yourself in the back of a trunk somewhere in a quik-chek parking lot.

    salvo fired.

  2. I always loved, “Welcome to New Jersey, now go home.”

  3. There could also be: “New Jersey: Where the NY football teams ACTUALLY play”

  4. is this the same vin who told me he’d love to move back to Harrisburg?

  5. Yes, celebrate the Meadowlands, home of the New York Giants. Or is it Giants Stadium, home of the New York Jets?

  6. yeah, who the hell would want to live in jersey? this place sucks!

  7. I was smart, I got the hell out after high school.

  8. Jenny Jenny says:
    January 6th, 2006 at 1:48 pm

    Me and my big hair love New Jersey…so screw u guys!

  9. I just tried to give you a call at 867-5309, but I didn’t know what area code to dial.

  10. Jenny I got your number! I need to make you mine!

  11. I beat you to it Andy. Only one bad pun per thread, don’t you know the rules?

  12. Back off dudes, the Bon Jovi groupie is all mine.

  13. Mike Quintal says:
    January 6th, 2006 at 5:36 pm

    We all know Paulie Walnuts has made Jersey hip.

  14. […] Given the debate posed on this very site in recent times, can there be any doubt that the Filter is one of the biggest forces for good in the country? I think not. Email to a friend :: :: Permalink […]

  15. Can’t we all just get along?

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